Would you buy it if it wasn’t on sale?

by Karen on November 13, 2008

Photo by theogeo

clearance saleThis time last year I was working in retail in a clothing store. I wasn’t making much money, but one of the “perks” of my job was an employee discount.

I bought a lot of clothing during this time. Not only did I take advantage of my 20% discount, but I scouted the sales and clearance racks. I never paid full price for anything. I thought I was getting a great deal. In all honesty, I really was. I usually paid about 20% of the original price.

As I look back, though, I’m reminded of the strange psychological effect of sale prices. Sale prices can turn a ho-hum item into something you must have.

Since I worked in the store every single day, I was in a unique position. Instead of stumbling on these great deals, I was aware of my changing perspective as the prices dropped. Many of the items I bought off the clearance racks, I didn’t even notice at full price. Though I stocked them, rehung them in the fitting room, and straightened the shelves after closing each night, I barely noticed them at all. But as soon as they hit the clearance shelf, I suddenly had to have them.

Looking back, I realize I wasn’t really shopping for clothes; I was shopping for bargains. It wasn’t that I really wanted the items I bought for such a great discount. I just loved the rush of knowing how much money I had “saved” compared to the original price.

Shopping for bargains is dangerous, though. If you’re not careful, you’ll go broke saving money.

Don’t get me wrong, there were items that I coveted from the day they came into the store. A beautiful cashmere sweater that originally retailed for $60 comes to mind. I absolutely wasn’t going to pay full price for it, but I kept a close eye on our inventory, hoping my size would be there when the sweater finally hit the clearance rack. It was, and I paid $8 for that sweater at the very tail end of the winter season in March.

For the most part, though, it wasn’t the price that deterred me from noticing full price items. It was that I just didn’t particularly like or want them. But as soon as the price dropped and it was a “deal,” my mindset changed completely.

Sale prices can be blinding. As the holidays approach and prices start to drop, it can be tempting to buy buy buy. I’ve said it before, though — if you don’t need the item, you’re paying too much (even if it is on sale).

Next time you’re tempted by a sale price, take a hard look at the original price. Ignore the sale price for just a moment. Try to ask yourself, “Would I want this if it was $60 instead of $10?” Regardless of whether you can afford to pay full price, would you even want it if it wasn’t on sale?

I absolutely wanted that cashmere sweater even at full price — I just couldn’t afford to pay full price. When I finally bought it for the clearance price, it was incredibly rewarding. It’s still my favorite sweater of all time. I can’t say the same for 90% of the clearance items I bought during my time working in retail.

Previous post:

Next post:

{ 2 trackbacks }

Free fast food, free photo book, and a roundup | Sense to Save
November 14, 2008 at 3:55 pm
Interesting Reads From Fellow Personal Finance Bloggers #11 | Pecuniarities
November 17, 2008 at 8:03 am

{ 2 comments }

1 Arlene November 13, 2008 at 1:54 pm

Well said! I have never had to deal with this problem too much, because I can’t stand clutter. Since I don’t like a lot of extra stuff laying around, it’s easier for me to say “no” when it comes to things I don’t actually need or want.

On the flip side, I used to be a big shopper, and have been told many times that I “have expensive taste.” (I’d rather pay more for something good that will LAST than pay two bucks for junk.) It was a bit of a struggle for me to get into the frugal mindset after I married, quit my job, and had a baby.

I have a lot of friends who struggle with this, too, and I try to give them the same advice you’re giving. Just because it’s on sale doesn’t mean you need it! You’re not saving any money if you waste it on things you will never use!

2 Kacie November 13, 2008 at 10:11 pm

You, ma’am, are brilliant.

Lately, I’ve been trying a new approach when it comes to shopping for clothes. I don’t look at the price tag at all. If I see something that I need (say for instance, if I’ve been shopping for a pair of jeans and I found one that might work) then I try them on and see how I like them first.

If I do like them and want them, then I can check the tag. If it costs less than my pre-budgeted amount, I can get ’em, if not, oh well, maybe some other time.

Comments on this entry are closed.